design A WOW-FACTOR for the HTC VR EXPERIENCE
Our mission was to find THE WAY of taking the store staff’s VR experience to the next level. We set out to find the game with the most viral buzz and interactive wow factor of the year. Guess what we found? Beat Saber!
Design a solution where everyone take part of the HTC and beat saber vr experience
We created a real-life experience giving also the audience an experience of being part of the game. Instead of using a screen we chose to do a full-size wall with the game visuals and audio really being the center of the whole area. Combined with a score board showing at the top of the wall there was a non-stop flow of contestants.
a brand experience using multiple sences: movement, sound and visual
An increased emotional connection to HTC VR and the impact of using and combining more senses in to the experience with the interlinked use of rhythm, beats, music and movement.
The result? “The best VR experience I’ve ever had!” -Store staff at Elkjöp Norway