Create a launch event that emphasizes the brand value "For the Brave". Using the uniqueness of the Nordics to set the scene for the regional launch combining PR, key clients and key opinion leaders to make an event that exceeds the expectation for the guest reaching far beyond the guests that are physically there
On August 24t 2016 we brought a total guest list of 350 people to the Stockholm archipelago for a night to remember. Under open sky we inspired, engaged, entertained and created a unique experience.
350 people experiencing the brand in a unique way
PR, Key opinion leaders and key clients from Central and East Europe and the Nordics got a very different experience